What’s in a name? Shakespeare has said a rose by any other name will still smell as sweet…Is that the same with business? Does it really matter-isn’t it all the same?
I’ve been told that you can “rename” your business later if you don’t like it.
However, if you are trying to brand your business, that’s probably not the best idea! Like the businesses in the picture. You know what the business is, based on the branding. Like the School of Greatness belongs to Lewis Howes & B-School to Marie Forleo…what do you want to be known for & portrait?
With all my businesses I’ve tried to pick something that is “Me” or what I really want to convey the business does, from the get go….for instance, Luxe Lawns.
Why did I name my coaching business Perpetual Growth Coaching? It’s two fold actually….it is exactly what coaching is….perpetually growing & I have an obsession with perpetually growing. So, thus it became!
What did you name your business & why?
Make it a great day!
